This denim house is one of the most imaginative in Italy. While they expertly handle the washing and dyeing services typical of most denim specialists, it’s their R&D team that truly sets them apart. At this factory, innovation isn’t just about experience; it’s driven by a deep fascination with the craft. Owner and head of research, Carlo, identified a significant environmental and health risk in the traditional distressing of jeans. Dremeling—a common technique used to alter denim—releases thousands of tiny fibers into the air, posing a serious hazard as operators unknowingly inhale them. For Greenlab, this practice was unacceptable. In response, they developed patented laser technology to effectively replace dremeling, making the process both safer and more sustainable. To work with Greenlab is to enter a world of limitless possibilities, where creativity meets responsible innovation.
